Signature Concept: The way we work
White Space Opportunities are surfacing in every industry, every day.
The Signature Concept is our method to make the White Space yours.
The Signature Concept is a service–product architecture that redefines how to connect services and products for an emerging consumer market. It’s a set of united business and creative strategies, designed to be executed in such a way that is only logical to the Signature Owner (you). Your competitors can copy aspects of your Signature but the outcome will be flawed because their business operations are not aligned with the other critical signature elements.
Approach: How we deliver a Signature Concept
1. Idea Inertia:
2. Signature Concept:
3. Innovation Acceleration
A section of Signature Concept document; parts blurred for privacy.
Method: Outline of service delivery
Idea Inertia: Finding White Space
CONCEPTS triggers idea generation to look for White Space Opportunities from different industries. We search for divergent ideas with the mandate to manufacture an idea set that will inform your strategic intent and Signature Concept.
Signature Concept: Defining White Space
We define a service-product architecture and translate into a strategic, thematic customer experience (bundle of services and channels). This is utilised to define your white space and Go-To-Market strategy. The Signature Concept becomes a powerful organising principle – connecting ideas to strategic intent.
Innovation Acceleration: Making White Space
CONCEPTS works with you to conduct and manage an agenda for business model experimentation. We identify what components, real business initiatives, of the Service-Product Experience to prototype, launch, and experiment with consumers.