In 2010 I jumped onto the inaugural Startup Bus going from San Francisco to Austin, Texas at 60 “miles” per hour. Over three ‘interesting’ days, seven teams lived and breathed the early phases of creating a start-up business model from scratch within the confines of that bus. I joined a team to lead the user experience ideation and product strategy. The team went on to win the start-up competition at the 2010 SXSW Conference.