Chooby creation

When I was approached to work on Chooby the client had a business concept, and a name – Great Aussie Toystore.

Design as a strategic tool

After discussing some of the implications and strategies regarding brand names, the client was open to new possibilities. My proposal was to create a brand to enable the company to sell its own brand of toys.

The objective was to create a character-based identity to give the business a personality. I began the naming process with ‘Benny’, and an imaginary animal I called a ‘Koalaroo’. Finally, Chooby was selected, an identity capable of bringing the company’s brand to life.

Creating mischief

A key objective of the brand was to personify ‘fun’. This was translated into the Chooby character mischievously appearing on the letterhead, business cards, and throughout the web site.

Jun 25, 2009 | Categories: Brand, Collateral, Creative, Folio Feature, Graphics, Identity | Tags: Business Card, Chooby, Corporate Identity, Letterhead | Leave A Comment »