Different style
Different didn’t want to be just another interactive consultancy. It set out to create an individual style using a unique visual system in an exceptionally competitive market. You better be different The Different differences were embedded in two flavours: the Experience Design service and a unique visual brand system. Different was launching during the ‘dotcom...
Chooby creation
When I was approached to work on Chooby the client had a business concept, and a name – Great Aussie Toystore. Design as a strategic tool After discussing some of the implications and strategies regarding brand names, the client was open to new possibilities. My proposal was to create a brand to enable the company...
Moulin Rouge
Baz Luhrmann makes awe-inspiring films for a mainstream audience. My role throughout the six-month project was as Creative Lead, responsible for driving the vision, distilling the creative strategy into project deliverables, liaising with Baz and managing the Web team for delivery to Twentieth Century Fox (US). The making of a film…web site Baz wanted to...
Flik experience
Flik started as an interface design project, but by the end of the full concepting development it became the genesis of Telstra’s BigBlog. The project involved developing the branding, user experience definition, information architecture, interactive design, and visual design of all user interface elements. Prototyping the experience The first task in designing the Flik interface...
Stonker appeal
Creating a distinctive merchandise range and board series for the Japanese market created an effective East-meets-West aesthetic.
