Chooby creation
When I was approached to work on Chooby the client had a business concept, and a name – Great Aussie Toystore. Design as a strategic tool After discussing some of the implications and strategies regarding brand names, the client was open to new possibilities. My proposal was to create a brand to enable the company...
Moulin Rouge
Baz Luhrmann makes awe-inspiring films for a mainstream audience. My role throughout the six-month project was as Creative Lead, responsible for driving the vision, distilling the creative strategy into project deliverables, liaising with Baz and managing the Web team for delivery to Twentieth Century Fox (US). The making of a film…web site Baz wanted to...
Stonker appeal
Creating a distinctive merchandise range and board series for the Japanese market created an effective East-meets-West aesthetic.
