Logo Gallery One
Role: Concepter and Designer
WorkSpace – Online Application
Stonker – Board Graphic
Different – Corporate Logo
chooby – Online Retail
Mt Lofty Summit – Visitor Centre Logo
Dble Lvly – Corporate Logo
Twin Lizards – Corporate Logo
ecofriends – Government Logo
flik – Online Application
Different style
Different didn’t want to be just another interactive consultancy. It set out to create an individual style using a unique visual system in an exceptionally competitive market.
You better be different
The Different differences were embedded in two flavours: the Experience Design service and a unique visual brand system.
Different was launching during the ‘dotcom bomb’, consequently I believed the brand strategy was to reflect a transition from the defunct web industry. I advised on the name selection of ‘Different‘ because it declared the brand promise upfront; a different skill set compared to the existing consultancies.
The name was augmented by a distinctive, stylistic brand identity. Instead of relying on abstract icons and meaningless word marks, the Different pattern is inimitable.
Ante up
When the business card hits the table the client’s curiosity is sparked and they become engaged in the Different story.
The objective of the Different identity design was to reinforce the company’s attitude through highly distinctive collateral. The smarts embedded in the tileable pattern allowed the identity to inconspicuously appear on anything without the word mark, plus the identity is scaleable to any size.
Selling experience
The objective of the website was to promote user experience, so it was important to get the notion of people upfront.
Chooby creation
When I was approached to work on Chooby the client had a business concept, and a name – Great Aussie Toystore.
Design as a strategic tool
After discussing some of the implications and strategies regarding brand names, the client was open to new possibilities. My proposal was to create a brand to enable the company to sell its own brand of toys.
The objective was to create a character-based identity to give the business a personality. I began the naming process with ‘Benny’, and an imaginary animal I called a ‘Koalaroo’. Finally, Chooby was selected, an identity capable of bringing the company’s brand to life.
Creating mischief
A key objective of the brand was to personify ‘fun’. This was translated into the Chooby character mischievously appearing on the letterhead, business cards, and throughout the web site.
Flik experience
Flik started as an interface design project, but by the end of the full concepting development it became the genesis of Telstra’s BigBlog.
The project involved developing the branding, user experience definition, information architecture, interactive design, and visual design of all user interface elements.
Prototyping the experience
The first task in designing the Flik interface was paper prototyping, which were translated into wire frames to evaluate the information architecture and screen interaction models. I designed Flik around four key processes – View, Create, Share and Collect – based on the way people work with visual content. These four processes underpin Flik’s user experience model, and form the basis for the application’s functionality.
Designing the interface
Creating an application from the ground up offers the opportunity to design every component of the graphic user interface. The elements shown here are all created in Adobe Illustrator.
The look and feel
The initial screen designs evolved through a number of iterations before the final ‘look and feel’ of the application was finalised. The purpose of these iterations is to test and enhance the interaction design by removing clutter, simplifying the process, and designing for consistency through visual cues.
Identity and theming
The decision to drop the ‘c’ from the origin word – flick – gave the brand name a unique identity that could be trademarked and protected. I decided to place the word mark inside the ’screen-like’ object, so that people would understand that Flik was for viewing media.
Concepting Flik
- Concepting services were used to develop Flik – an online media-sharing product.
- Concepting is a process to create compelling concepts to help people visualise: the product / the business / the innovation / the opportunity.
- View the post on my Creating Concepts blog: Concepting Flik – Designing a product for venture funding.
Download
- For a document detailing aspects of the Flik application concept and design process, download the Concepting Flik PDF.
