Flik experience

Flik started as an interface design project, but by the end of the full concepting development it became the genesis of Telstra’s BigBlog.

The project involved developing the branding, user experience definition, information architecture, interactive design, and visual design of all user interface elements.

Prototyping the experience

The first task in designing the Flik interface was paper prototyping, which were translated into wire frames to evaluate the information architecture and screen interaction models. I designed Flik around four key processes – View, Create, Share and Collect – based on the way people work with visual content. These four processes underpin Flik’s user experience model, and form the basis for the application’s functionality.

Designing the interface

Creating an application from the ground up offers the opportunity to design every component of the graphic user interface. The elements shown here are all created in Adobe Illustrator.

The look and feel

The initial screen designs evolved through a number of iterations before the final ‘look and feel’ of the application was finalised. The purpose of these iterations is to test and enhance the interaction design by removing clutter, simplifying the process, and designing for consistency through visual cues.

Identity and theming

The decision to drop the ‘c’ from the origin word – flick – gave the brand name a unique identity that could be trademarked and protected. I decided to place the word mark inside the ’screen-like’ object, so that people would understand that Flik was for viewing media.

Concepting Flik

• Concepting services were used to develop Flik – an online media-sharing product.
• Concepting is a process to create compelling concepts to help people visualise: the product / the business / the innovation / the opportunity.
• View the post on my Creating Concepts blog: Concepting Flik – Designing a product for venture funding.

Download

• For a document detailing aspects of the Flik application concept and design process, download the Concepting Flik PDF.