Different style
Different didn’t want to be just another interactive consultancy. It set out to create an individual style using a unique visual system in an exceptionally competitive market. You better be different The Different differences were embedded in two flavours: the Experience Design service and a unique visual brand system. Different was launching during the ‘dotcom...
Chooby creation
When I was approached to work on Chooby the client had a business concept, and a name – Great Aussie Toystore. Design as a strategic tool After discussing some of the implications and strategies regarding brand names, the client was open to new possibilities. My proposal was to create a brand to enable the company...
Concepting Flik
Creating a product from concept (to completion) This video is a quick demonstration of the Flik product. Concepting Summary: Title: Flik Purpose: Create an online product for venture funding. Result: The Flik project resulted in the development of the Telstra BigBlog (in 2004). Moral: Be prepared to discard many ideas, even to distill down to...
